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Archive for the year 2008

2008

Want to Make a Viral Video? Learn from Samsung

December 31, 2008 by  

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Oftentime brands don’t understand why the online videos they post don’t become viral. Many times the reason for this is the fact that their videos focus too much on the brand and not on the “viral”. If a video is not cool enough for me or you to pass on to our friends, then most chances are that no one else will pass it on to their friends either.  Check out this great video Samsung did for their new Omnia (i900) phone which received 2,337,666 views already on YouTube. It’s a great example for how a video goes viral if it’s actually entertaining for the audience.          


Marketing Predictions 2009

December 31, 2008 by  

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From deep in the epicenter of the marketing brain-trust, right here in Vietnam, come my predictions for the industry in 2009. And how, you may ask, might I be equipped to delve deep inside the world of marketing from the vantage point of this very developing market? Because this is where I believe the immediate future of the business lies, not necessarily in Vietnam, but in markets like Vietnam, who can provide a petrie dish for embrionic business ideas before they are launched into larger markets. And I have not been the first person to have this idea. That credit goes first this year to Sir Martin Sorrell, who, aside from possibly being the most creative man in contemporary marketing, due to his Dell project and other WPP initiatives, has made no secret of his intention to focus his company’s growth in emerging markets as opposed to the developed ones who are most certainly at the beginning of a global recession that will last anywhere from ten to eighteen months, depending on who you listen to. Developing market growth in advertising and marketing has been forcast for 25% whilst mature markets like the States, Europe and Japan will


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Maponya Mall

December 27, 2008 by  

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A shot of the astonishing Maponya Mall in Soweto, courtesy of Google Earth. Not hard to find from space. Ground level video of the opening in 2007 here.  Ray Lewis of the Bloggers’  Tour took this video.  Note the motorcyclists in the parking lot. Representative of a trend among upwardly mobile Sowetans.  Body-building also seems in.  And here’s a good pic of the main entrance hall with Xmas tree, from Deshanta Naidoo’s Flickr photostream. maponya-mall


A Fawlty Towers Christmas

December 25, 2008 by  

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I just had a Fawlty Towers Christmas in the middle of South Africa. There’s really no other way to describe it. I had forgotten how different Christmas is in the southern hemisphere. Not only is December summer in southern Africa but it’s the month that nearly every South Africa retreats to some remote mountain or oceanside cottage for four weeks or more, not unlike the Europeans do during the month of August. We fell upon a small village in the middle of the mountains in the Eastern Cape called Hogsback, a place lost in time…..English time. We fell upon a small village in the middle of the mountains in the Eastern Cape called Hogsback, a place lost in time…..English time. We had just spent numerous days and nights traveling through areas of the country loaded with Afrikaners and Zulus. Suddenly without warning, we discovered a mountain village loaded with English South Africans and British who must have moved here in the 1920s and never left…..or changed. Hogsback wants to be England’s Cotswolds with views and mountain ranges but it doesn’t quite cut it. First, it’s much too small,…

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An Intense Journey Down Under…

December 25, 2008 by  

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I’m still on a deep down under journey and no, its not Australia. I’m still in South Africa a couple of weeks following a blogging expedition. Time, space, perspective and engagement have all contributed to a brand new reality, one that reminds you again and again that you’re not in Kansas anymore. Since the journey continues, its unlikely I’ll be writing traditional Web 2.0 or social media posts for the next few weeks, or any for that matter. That said, in addition to exploring the ‘interior,’ I am here for business reasons as well…..meeting with interesting technology and energy companies as well as South African entrepreneurs and heads who are working on innovative projects across the board – renewable energy, healthcare, politics, sports, branding, technology, agriculture, eco-friendly, science, and the arts. More than a decade and a half since my last exploration of the area, the country remains as beautiful as it ever was……and as intriguing, mysterious, complex and stunning. The stories will be trickling out here and posted simultaneously to We Blog the World. Did I say Merry Christmas yet? From Down Under, the mysterious dark continent not the one that houses Ayers Rock.


Joyeux Noël – Perspective XVII: The Little Things X

December 25, 2008 by  

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Christmas, Vietnam, Saigon, Thorton Wilder, Our Town, Frost/Nixon, Dean Martin, Our Town, Shiraz, Gnochi Gorgonzola, Batman, Catholic Church Scandal,  This Christmas week began with 2 half-hatched eggs (a Vietnamese delicacy of partially developed chicken embryos in shell), a mix of rice cakes and eggs fried together served with spicy sauce, mint leaves and an avocado shake. Frogs were served the next day at a streetside restaurant and were a meal I had been so looking forward to. As a young man, my parents had introduced a tradition to me of being able to choose any restaurant of my liking for my birthday meal each year. My choice, every year that I can remember, was the Plantation restaurant in Moline Illinois. The Plantation was a grand old mansion that had been the residence of Willard Velie, creator of the Velie automobile and maternal grandson of John Deere. By the mid 1960s the home had been sold a number of times and converted into a restaurant with different cuisine themes in different rooms – Continental in the main room, French in the Library and a sort of tea and crumpets affair on the terraces in the daytime. But my favourite, an American phenomena at the time, was the Polynesian affair


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Online Telugu forum comes of age

December 21, 2008 by  

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HYDERABAD: None would have imagined that an insignificant Google group created by a software engineer could position the Italian of the East as the second most used language on the cyber world.
www.etelugu.org, an association of the linguistic compatriots on the virtual world, boasts of over 80,000 pages created for Telugu Wikipedia, the modified storehouse of information.
“From the stage of merely translating the existing text, we have matured into creating our own content. Our Wikipedia has basic information about almost every place in Andhra Pradesh, contributed by people hailing from the respective locations,” says Thummala Sirish Kumar, one among the founder-members.
Over 3000 members are now working gratis to create and translate content for it. Publishing and selling the information is also free of cost, albeit after due credit.
The initial Google group of 70 members was the brainchild of Chava Kiran Kumar, a software engineer working with Microsoft. With augmented membership, it was transformed into an online association that brought together all the individual blogs in Telugu.
“Telugu blogs…

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San Language

December 19, 2008 by  

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An hour’s drive up the west coast from Cape Town, not far from Darling, is the !Khwa ttu San Culture and Education Centre. The San are among the most ancient peoples in the world. As David Sasaki reports in an excellent blog post, the centre is well worth a visit.  After a great lunch — the restaurant is first rate — we learnt about the language of the San and its distinctive clicks.


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