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Archive for January, 2009
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Bullfight in Jambiani
January 27, 2009 by Avi Kramer

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Mobile, Social Media & What’s Next
January 26, 2009 by Matthew Buckland

1. What role does social media play in 24.com’s strategy?
Social media plays a key role in 24.com’s strategic thinking. Internationally, it’s the social media sites like You Tube and Facebook that are dominating the web rankings [...] Click on headline link to visit matthewbuckland.com for full article
Turning the Big Treinta Uno in Nicaragua
January 24, 2009 by Jeff Lee

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The First Day of Spanish School in Nicaragua
January 24, 2009 by Jeff Lee

Our first Spanish class in Nicaragua was…interesting. We’ll be here learning for a month in what has promised to be a pretty intense learning experience. 4 hours of instruction daily, low teacher-student ratios for extra attention. And classes start at 8 am. This is immersion.
There are five of us in the beginner class today and it’s clear that regardless of our adulthood, professional degrees, and perceived status, the full range of emotions that accompany the first day of school are on full display. Anxiety, excitement, fear, angst. Mari’s as giddy as, well, a schoolgirl. We learn introductions and typical responses, and then, about twenty minutes into our 80 hours of instruction, our teacher indicates that we should follow him on a walk into town. Field trip. Viaje de campo.
The five of us followed our teacher, trying to stay close to him in case he tried to give our walk a purpose by bridging the Spanish words to what our eyes were seeing. Instead, we walked in a drainage ditch, mostly in silence—past the burning garbage, past the blooming native flowers, past the smoking Volcano Masaya in the distance.
We ended up at the house… Read more…
Long Overdue Post — Africa Highlights
January 23, 2009 by April Rinne

- Meeting Obama’s grandmother Sarah in the very rural ‘village’ (read: dirt road, mud huts, smiling kids and scrappy dogs) of Kogelo, western Kenya
- Bicycling down the escarpments of the Great Rift Valley, through banana plantations and ending up on the shores of Lake Nakuru with zebras to my right, wildebeests to my left and a rainbow overhead
- Feeding giraffes by hand, cruising by a fabled white rhinoceros and viewing lions less than 5 meters away
- Hiking through a Zanzibari “spice farm” and plucking fresh nutmeg, cloves, vanilla, peppercorns (5 colors),
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How Not To Market In Asia – The Importance of Time, Money, Quality and Knowing How Much of Each You Need to Succeed
January 23, 2009 by David Everitt-Carlson

Recently I had another request from yet another potential client to do something that didn’t seem realistic within the time-frame and budget. You may remember a post I did last year regarding a different potential client who needed an entire business and advertising plan for bringing a blimp to Vietnam. In that case, I submitted a six page outline with essentially questions for the agency to ask the client so that we could begin to get a handle on whether it was a good idea for the client to proceed with his (pun intended) somewhat overblown idea. Suffice to say, no one has yet to see a blimp floating the skies of Vietnam as a giant Heineken bottle, condom or sausage company promotion. It never happened – and it never happened for one particularly very good reason. The client had absolutely no business plan – and wanted the agency, along with my assistance, to create one for free – stop wait, reverse that: He wanted us to actually pay for the privilege of planning and selling his media – a scenario I had seen already in Vietnam and documented in my “Pay to Pitch” post. Don’t do it.And so, havingRead more…
The Water Queue
January 22, 2009 by Avi Kramer

“I vote for black guy!” – Obamanation II
January 21, 2009 by David Everitt-Carlson

My inauguration day began with a visit from my friend Phat who goes by the nickname Phatman in relation to his business of handling Visas and renewals for foreigners living in Vietnam. Should any of you need visa work done here in country please don’t hesitate to contact him at PhatmanVisa@gmail.com. He’s efficient, competitive and a super nice guy – So anyway, my phone rings and it’s Phat. He’s completed my Visa renewal just before the big Tet holiday and wants to deliver it to me at my house. I agree to meet him downstairs at the street coffee lady’s stall and get the day off to a positive with a brand new visa and a cafe sua da. Phat pulls up on his motorbike and what is he wearing but a colourful Obama t-shirt, made in the USA, in the same graphic theme as many of the posters you see. I ask him if he got the shirt in Vietnam and he says, “no”, a friend brought it to him from the States. But along with his shirt he has also printed out a sign that sits on the face of his bike, right below the handle barsRead more…



