About Kim Rutherford

Kim Rutherford

Kim Rutherford is Chief Operating Officer of Do the Green Thing in London. Do the Green Thing is a non-profit whose mantra is ‘creativity vs climate change’ and aims to reframe sustainable living into something you ‘want to do’.

Prior to this, Kim was Head of Yahoo! for Good and responsible for Yahoo!’s CSR proposition and direction across Europe. This included proposing, launching and managing the Y! for Good, Y! Green and Y! Employee Foundation brands in UK, France, Italy, Spain and Germany.

Kim’s career in corporate responsibility began at Addison Corporate Marketing (part of the WPP Group) with a focus on developing stakeholder alignment programmes and corporate reporting. This followed with a move to Gala and a role which included exploring the potential positive and negative impacts of building the super regional casinos expected to Operating Officer of Do the Green Thing in London. Green Thing
follow the proposed deregulation of the Gaming industry in 2003.

Kim lives in London but loves adventure, some personal achievements include a Himalayas expedition to 21,000ft; a horseback expedition from Petra to Wadi Rum, Jordan; and working at Mother Theresa's Orphanage in Delhi.

Latest Posts by Kim Rutherford

Lead a Less Electrical Life: Plug Out by Pete Fowler

March 3, 2013 by  


In the 23 days running up to Earth Hour, we’ll be releasing one poster a day from a leading designer or artist. The aim is to inspire as many people as possible into green actions, so please help us by sharing our posters with everyone you know.

Plug Out, our first poster, is by Pete Fowler, illustrator and monster creator, who wanted to inspire people to live a life less electrical: “I was on a train recently and I noticed that every passenger had an electric device plugged in and I thought it was insane. Gadgets are great but oh my god we’re consuming so much power, let’s pull back a little bit.“

Alas, the Holidays: What Not to do With Turkey Leftovers

December 26, 2012 by  


turkey leftovers

Above Image: puddlesofpaddy. Along with the piles of ripped open wrapping paper, crumpled paper hats and pulled crackers comes the inevitable leftover turkey. F. Scott Fitzgerald has 13…urm…interesting ways to reuse and consume them.

As Fitzgerald himself warns: Not one but has been tried and proven — there are headstones all over America to testify to the fact.

Our favourite is number 12.

Turkey with Whiskey Sauce: This recipe is for a party of four. Obtain a gallon of whiskey, and allow it to age for several hours. Then serve, allowing one quart for each guest. The next day the turkey should be added, little by little, constantly stirring and basting. 


E For Good Converts e-Waste Into Good Stuff

August 19, 2012 by  


Image: EForGood

I hate to admit it but I’m guilty of having a couple of old, brick shaped mobile phones hidden away in the back of some drawer. And I bet I’m not the only one. But when it comes to electronics it isn’t always easy to know what is the best way to dispose of them.

That is where E For Good come in. Set up by Julia Hailes and Melinda Watson in 2011 their aim is to repair, reuse and recycle e-waste across the UK.

Image: EForGood

And what is e-waste? Firstly, it is short for electronic waste and it covers almost all types of old or broken electrical and electronic equipment destined for reuse, recycling or disposal. Think fridges, washing machines, toasters, hair dryers, phones, tvs, solar panels, even toys with an electronic component.

E For Good are on a mission to bring about change. They want to get to know everything about e-waste – how much of it there is, what it’s made of, what happens to it when we throw it away and how we’re wasting the planet’s scarce resources. They’re doing all this by raising awareness around e-waste, organising increased collections and facilities for e-waste, improving recycling systems and working with charity shops.

Electronic waste that gets sent to landfill is full of reusable bits that are often worth quite a bit of money. By chucking it out you are not just throwing valuable resources away, but money too. Not to mention that many electronic products have dangerous materials in them such as mercury. If these aren’t disposed of properly they can cause serious harm to man, beast and earth as they lie festering in a landfill.

Bicibuscadores aka Bike Hunters in Malaga Spain

August 18, 2012 by  


(Image: Sanjosebikeblog)

It’s every bike owners worst nightmare. You come back to where you left your precious ride and all you can see is…well, nothing.

You stand there staring at where it used to be, helmet dangling uselessly from your hand before turning round and trudging off to the bus station, fighting back the rage (and yes, the tears).

In Málaga, Spain, a site called Bicibuscadores was set up in March by a group of cyclists who had had enough. Translating to Bike Hunters, this site is for tracking black spot bike thefts areas, warning other cyclists and also, hopefully, getting you back your pride and joy.

When disaster strikes, you log onto Bicibuscadores and geotag where your bike was stolen from. You put up as many details as you can about how in happened (i.e. which lock you used, was it removed or cut, was the whole bike taken) and you can add a photo of your bike so that others can keep an eye out for it.

(Image: Bicibuscadores)

The idea is that if enough people tag where their bike was nicked from, a pattern will emerge showing the most risky areas to leave your two wheeled friend. It will hopefully give the police a heads up as to where to keep an eye on too.

The site is only in Beta at the moment and currently just focused on Málaga but plans are to roll it out across Spain, and hopefully further afield.

Rediscovering Green Spaces in Brooklyn

August 17, 2012 by  


(Image: Fastcoexist)

There are 596 acres of vacant public land in Brooklyn, New York. Which is incredible considering a football pitch is about 2 acres. So imagine nearly 300 football pitches and all that land is just going to waste.

It’s lucky 596 Acres have come along then isn’t it?

596 Acres was set up by a group of gardeners in Brooklyn who were sick and tired of seeing unused lots going to waste when communities are calling out for green space in the city. So they went online and found out (from publicly available government records) which sites were vacant and publicly owned.

(Image: creativity103) 

Then they made up placards like the poster above and put them up on the fencing (which keeps the community out) of the lots. So far they have inspired and helped three communities to get in touch with their council and legally gain access to the land.

There’s a lot of unused land out there, let’s go make it useful.

Festival Reboot & Wellies in the UK

August 15, 2012 by  


(Image: Twak) 

Wellies have become as much a part of festival culture as the music, beer and straw hats.

And, just like festival tents, they tend to get left behind in the muddy field at the end of the weekend, forgotten, sodden and anonymous.

So one guy decided to collect them up and do something good with them.

Steffan Lemke-Elms set up Festival Reboot, a company that collects, cleans and reuses these unwanted wellington boots. He is now the proud owner of 4000 dirty wellies from last year’s Glastonbury. And he is slowly but surely working his way through this dirty pile.

(Images: Steffan Lemke-Elms)

So what happens to this forgotten footwear? Once cleaned, the tops get chopped off leaving a clog like shoe at the bottom and a strip of welly material.

The rubbery material gets upcycled in either a beer holder, a notebook or a bracelet.. Steffan sells these in order to raise money to send the bottom part (the cleaned, paired Welly Clogs (out to the Nairobi and Nakura slums in Kenya).

These shoes are given to farm workers, school children and anyone else who needs some durable, safe footwear.

The idea is so simple and utterly brilliant. Made even more impressive by the fact that Steffan started Festival Reboot when he was just 20.

Don’t Miss Out on Raspberry Season

August 15, 2012 by  


(Image: Nicolebaart

Just as we finish up the last of the seasonal strawberries, it’s time for raspberries to burst forth and seduce us with their juiciness.

We all know raspberries are good for you being packed with vitamins and all that stuff but here are some lesser known facts about this delicious red berry. And for some reason, they all start with M.

As my random fake fact has been going down so well, I’ve thrown another lie into the mix this time too. If you guess which one it is you get to eat more raspberries. Hurrah.

Or so the Germans believe. Thanks to the delicacy of the fruit they believe it is full of calming magic and if you tie a wild raspberry twig around a bewitched horse it will tame the beast. I think I might leave this job to the Horse Whisperer, whatever the Germans say.

In the Tale of the Raspberry Fox by Henning Buchhagen a fox named Ferdinand liked to go Easy on the Meat. In fact he didn’t like meat at all. So instead he ate raspberries. A lot of raspberries. He loved those little red berries so much that he couldn’t stop eating them. The more he ate the redder his fur became. Ever since then, foxes everywhere have had red fur and a taste for fruit.

The biggest raspberry ever grown was 12.7 ft wide, the exact same length as a Peugeot 106. James (of giant peach fame) reportedly put an offer in on it as a second home but was outbid by a particularly hungry fox.

(Image: flameia)

It’s thought that raspberries originated in Eastern Asia where they were used to clean teeth and cure sore eyes and throats. Don’t worry, they didn’t rub berries in their eyes. In fact they weren’t bothered about the berries at all. The roots and blossoms were all that were used back then. Thank goodness we discovered the berries were brilliant too.

Marginally less rude
Ever wondered why blowing a raspberry is called blowing a raspberry? Thank those good ole Cockneys. A raspberry tart is rhyming slang for fart. Unless you see it on a desert menu.

They. Are. Delicious. Straight from the bush, covered in cream, made into jam, mashed into sauces and blitzed up in smoothies. I don’t care how I eat them, I just want to eat them.

So there they are, five facts about raspberries that you didn’t know five minutes ago. Well, except maybe the last one.

Now you know a bit more about them, off you pop and eat as many as you can while they are in season. Or you can tie them round a wild horse or two if you get a bit bored of eating them.

Remade in Chile: From Plum Pits to Plum Pots

January 7, 2012 by  


(Image: Remade in Chile)

Chile is the second biggest exporter of dehydrated plums in the world. This means they are left with around 47 thousand tons of plum pits each year. That’s a lot of pits!

Industrial designer, Genoveva Cifuentes, decided that instead of burning or composting all of these pits, she would design something to make them slightly more useful. So she made them into plant pots and seed beds. Because plum pits are natural and made from cellulose and lignin, they break down and biodegrade really easily. But the material is pretty tough before it’s planted, making it the perfect ingredient for an all-natural plant pot, or Inplum as they are called. Plus the pits are full of plummy nutrients which help its potted plants grow better. So it’s an All-Consuming win win!

Inplum won the Remade in Chile design competition and hopefully we’ll start to see these in production in the near future.

In the meantime, why not check out these biodegradable plant pots made from coconut hair.

(Spotted on Treehugger)

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