As the global head of Media Strategy at an IT major, Radhika Mahadevan is responsible for driving the organization’s Brand Positioning and External Communication.

In her current role, she works closely with leadership to drive Executive Branding & Marketing activities in alignment to the company's Brand Vision and Values. She is passionate about travel, culture and has an active interest in social advocacy. She is involved with and writes for "The Alternative", an online platform that seeks to chronicle and support social development.