While the world continues to get smaller, that the nuclear bluster from North Korea is at an all-time high, that the Middle-East seems forever ruled by age-old rancor, and that yet another European country is on the brink, but really — soda will soon surpass wine as the beverage of choice in France?
In a shocking bit of ‘I want life to go back to way it used to be’, the French are at an all-time low of per capita consumption of wine, according to this BBC piece.
In 1980 more than half of (French) adults were consuming wine on a near-daily basis. Today that figure has fallen to 17%.
As an interculturist working at a multicultural organization, my notions of the world are hardly quaint. This is, however, a statistic that has French “oenophiles, cultural commentators, flag-wavers for French exceptionalism,” and many, many others of us who would prefer to see a wine bar in Avignon over a generic convenience store, or a food cart in Shanghai frying noodles over a Sausage Double Beef Burger for that matter.
It all begs the question, has the world gotten too small? In our push for efficiency and growth, expanding markets and wealth, is planet Earth and the myriad of wonderful and unique towns, cities and nations upon it, starting to all look the same?
I’m curious how our community feels. As you travel and live life around the world, do you ever feel that cities and experiences have become a bit more homogenized? Do you find yourself pining for the Europe of Hemmingway, or do you like drinking a soda as you sit down to a plate of coq au vin?