Getting Unstuck requires actions. These actions are not short sprints, they are long distance running with a start line and a not yet determined finish line. Along the way, there are people and things to see, ideas to absorb and reject, planned and unplanned interruptions, joy and sadness, celebrations and sorrow.
Twitter is NOT: for everyone, for the weak, for the uninvolved.
It is absolutely OK not to tweet. When one uses Twitter, it id best when there is a purpose. The younger folks use twitter as a communication, annotation, declaration for who and where they are. Hey – I am at Mario’s or I just saw the silliest movie or I have no energy now, and so on.
Companies use Twitter for many things, such as marketing, sales, new products and customer support. Individuals use Twitter as a means to alert people about who they are: job seeker, sales person who has products, company spokesperson for sharing information, telling people about good ideas, ranting about things one does not like, expressing opinions, and so much more.
The bottom line for me is that Twitter is all about communicating with the assistance of the web. For me, it is not about telling someone what pizza I am eating, or the line that I am standing in, or my concerns for next week’s weather. Twitter should be used for sending messages that are for the most part – useful, usable, something to ponder, some data to know, and an opinion to share. Why? Because you need to explore ways to deliver messages that can create and sustain contact with customers, employees, prospects, friends and family. And, there is no fee required or stamp to attach.
Twitter is one of the options available as you address what is best for your web presence. Whether individual or company, a web presence is significant. There is a need for more than just one category of web communication – email, website, blog, Twitter, Linkedin, Facebook, et al. There is a never-ending supply of messages and noise clamoring for someone’s attention. Getting pushed away with everyone else’s noise, makes it even more difficult to sell the company, the products and you.
PLEASE. This suggestion to Tweet has nothing to do with telling people what you are wearing, eating, seeing the sunrise, etc. Lots of people use Tweets to deliver a daily journal – good for them. Terrible idea when you want to use Twitter for business or something to contemplate.
Look around. Do a search on how to get started with Tweeting. Learning how to write and publish a Tweet takes just a little time, reading other tweets and practice. To reject Twitter just because you do not have the time or do not know what to say is self-defeating and will keep you stuck. Applications like HootSuite and TweetDeck will provide assistance for managing Tweets.
Go to www.twitter.com and create a useful and usable Twitter name. The maximum for a name is 15 characters. So find one that works to describe you, your company or what you are about. My Twitter name is “richinsight.” It is not so cryptic as to be confusing. Do you have a name in mind? Better check quickly because, with the number of people signing up for a Twitter account, possible combinations of letters will dwindle. My blog name and my twitter name are the same and not by coincidence.
Think through how and where Twitter is or is not for you. Make the choice and then proceed to the next item on your to do list.
Actions are a good thing. They will help you Get Unstuck.