A Rose by any Other…Logo

A few weeks ago, Communicate Magazine asked us of any visual identities we thought missed a mark. Our Creative Director, Chris, stepped forward and shared his thoughts on the London 2012 logo:

“It isn’t clear what the identity represents. That’s a big trick missed when the purpose of creating a visual identity is to represent a brand by evoking emotions.”

What do you think – how much weight does a logo hold in brand perception?

Ben Dansie