Matter Network Has Most Engaged Green Audience
May 5, 2009 by Renee Blodgett
comScore shows Matter Network is attracting the most engaged green consumers (as measured by total page views and minutes) leading the charge towards a sustainable future.
According to the March 2009 comScore Media Metrix Extended Categories report, readers of Matter Network’s alliance of sites spent 26 million minutes with Matter Network content, compared to eight million minutes with the content of the next highest scoring entity, Yahoo Green.
Matter Network informs and enlightens readers about sustainability topics — including renewable energy technologies and social responsibility – via online rich media syndication.
A key ingredient in Matter Network’s recipe for success has been its focus on working with advertisers and partner sites to develop innovative, informative engagements beyond banner advertising.
