Thankfully the woman was fine, but as she was retrieved front the water, she kept a firm grip on her smartphone throughout the entire ordeal.
The fact is social media is addicting, which is largely responsible for the Fear of Missing Out (FOMO) syndrome. A new survey conducted by Harris Interactive for MyLife found that 56% of Americans are afraid of missing out on events, news and important status updates if they are away from social networks.
MyLife’s study also reports that 51% of people visit social networks more frequently than they did just two years ago. And 27% of study participants check out social sites as soon as they wake up.
Although 52% of respondents indicate that they have considered taking a “vacation” from one or more social networks in the past year, only 24% say they will likely follow through. FOMO clearly is force to be reckoned with.