Prego’s Campaign to Fuel Sales Growth During Economic Times
July 23, 2009 by Renee Blodgett
Prego’s Patti McGreal talks to us in Chicago about how what they did to support women in their quest to find and share value with another during these touch economic times, which improved the image of its brand among the consumers who participated in it.
Food Equipment News: Visitors To Campbell’s Kitchen Web Site …“>Visitors To Campbell’s Kitchen website increased over 50% from consumers going to the site to seek value receipes.
That said, I found very little on the web about this initiative or activity on a related blog or social network. No results on Technorati for example.
However, the campaign led to consumers printing more than four million recipes and dramatically increased traffic between September 2008 and May 2009 (more than 12 million visitors).
Recipes printed from the site helped drive strong soup sales for the first nine months of the Campbell’s fiscal year, especially condensed cooking soups.
The site provides numerous cooking tips and more than 3,000 recipes using Campbell products, including Prego’s pasta sauce.
It makes sense. Consumers preparing more meals at home will help to fuel sales growth of soup and sauces purchased at supermarkets, particularly when combined with sales and promotions.
