Women In Tech: Sol Tzvi on Starting a Startup…

[Sol Tzvi is head of Genieo, an Israeli startup. She shares her story of starting a startup.]

By Sol Tzvi, CEO of Genieo

As a young CEO and Co-founder of a startup company I often find myself thinking of the path I chose and the destination I lead myself to.

Thinking of all those lonely times, when I'm traveling around the world in the middle of the night – sometimes even in the middle of nowhere really; crossing the world from one corner to another; scheduling meetings with different people from different cultures; speaking in a foreign language which forces me to concentrate not only on what I have to say but also on how to build a proper sentence, all in the cause of reaching out and touching these different cultures.

This is my idea of living: exploring, learning, teaching others, sharing thoughts and ideas, breaking rules and lines I locked myself in years ago without even noticing, growing day by day and becoming the person I am today, re-inventing myself to with every new dawn – every day I am the person I am that day.

Our definition of ourselves as people is based on our past: past behavior, past experiences, past achievements. And yet, is observing a prior behavior really the best approach to understand who we really are? Well, to some extent – yes. But then this could lead us to live in a false impression and view of ourselves. After all, we humans are only trying to simplify complex questions, such as who we are.

Can we really do it?