Die Antwoord sign international record deal

Yes, it’s true that Die Antwoord has signed (or will soon be signing) with Interscope records, it’s been reported on BoingBoing and subsequently The Times Live website.

I can’t write it any better than BoingBoing has already so I’m going to quote them and then send you on to their blog post and Die Antwoord’s website.

The South African rap-rave internet star known as The Ninja grabs my face by the cheeks. He leans forward and stares into my eyes, like a large savannah predator about to inhale a hamster.

“And that’s what I did to Jimmy Iovine,” he says. “He didn’t seem to like it, but nobody told me it wasn’t cool to do that. And then I kissed him on each cheek, because we were making a deal like you do with the mafia. Die Antwoord is in business with Interscope now.”

It’s been just over a month since a friend emailed me a link to their music, and I blogged here on Boing Boing. They had fans before, but what exploded in these past four weeks is the stuff labels and artists dream of: Die Antwoord became a living meme of unprecedented velocity, propelled into global megawebstardom faster than any act I’ve ever seen. Ninja tells me that in addition to shaking hands with Interscope, District 9 helmer Neill Blomkamp plans to direct Antwoord’s next music video, they’ll likely be performing at the Coachella festival, and a film is in the works.

– SOURCE

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