Last night, I attended a Blogger Dinner in San Francisco that Forrester’s Charlene Li and Josh Bernoff hosted to kick off an early celebration of their soon-to-be released book Groundswell: Winning in a world transformed by social technologies.
It’s a book that shows you how to turn the force of customers connecting to your own advantage. They feature 25 full case studies and data from around the world — from healthcare and retail to consumer goods and business services.
Bloggers and social media experts gathered in support.
Google’s Christine Songco
Dave McClure, Jeremiah Owyang and Daniel Riveong
Six Apart’s David Tokheim
Powerset’s Mark Johnson
Six Apart’s Chris Alden, Renee Blodgett
Charlene with YES, that’s McClure’s head
Jennifer Jones of Marketing Voices
Carla Schlemminger, Jessie Curtner, Renee Blodgett