The emergence of a Latino majority will have a major impact on American politics, business and society.
- Market size – Today, Hispanics make up 17% of the U.S. population and are the nation’s largest minority group at 53 million, according to the U.S. Census Bureau (2013). Due to their relative youth (PDF) and fast-growing population, by 2050 there will be 133 million Hispanics, equal to 30% of the U.S. population.
- Marketing – Initiatives targeting the Hispanic community will become the norm as Latino spending power increases. And with a median age of 29 versus 41 for non-Hispanic whites, Latinos are a highly desirable target for companies interested in reaching young adults.
- Politics – More than twice as many Hispanics either identify as Democrats or lean toward the Democratic Party as identify with the GOP or lean Republican (57% vs. 24%).
The fate of the Republican Party will unfold as the Latino community becomes the majority and comes of age amidst a changing American landscape.