• http://www.servantofchaos.com Gavin Heaton

    One of the best articles I have read on this thorny topic of “influence”. I agree with the idea that we have to step up – but we’ve also got to look at these aggregated scores with a suspicious eye. Whether we like it or not, these scores will be used for or against us – especially by those looking for a simple answer. The most interesting thing about social media for me is not the simplicity but it’s chaos – and I believe we should resist the simple, embracing the messiness of those “social” relationships and all the complexities that come with them. Great post!